Behind the headlines – Dubai’s booming economy and what it means for your business

We’re used to hearing big, bold headlines about Dubai, whether it’s another record-breaking skyscraper, man-made islands, or drone taxis set to whisk people around the city. With the economy too, the headlines are often celebratory. If the stories sound like hype, that doesn’t mean they’re not true, but do they give the full picture and what are the implications for the entrepreneur? In this article we look at Dubai’s booming economy and what it means for your business.

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Setting up as a freelancer in the UAE

For thousands of people it’s a long-held dream – throw off the shackles of your nine-to-five and become your own boss. For many, it’s more than a dream. Just last year, Forbes reported that freelancers now make up approximately 35% of the US workforce, while in the UK freelancers contributed a staggering GBP 119bn to the economy in 2016. Here in the UAE figures are harder to come by, but it’s a similar picture. Dubai’s largest freelance marketplace Nabbesh saw its membership double to 73,000 between 2013 and 2014, rising to over 90,000 by 2016. Freelancing is completely legal in the UAE as long as you hold the necessary licence. In this article we explore the steps involved to getting started.

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What can entrepreneurs learn about marketing from industry giants?

For entrepreneurs wanting to take their company into the big league, there’s much you can learn from those who have already made it. You don’t need to be able to match their budgets to learn from the marketing strategies of industry behemoths. The core messages are the same, whether you’re spending USD 1,000 or USD 1m, it starts with this: know your audience. Marketing spend is not all glitz and glamour, TV ads and product launches. It’s customer surveys, sales analytics and feedback forms. Ultimately, your message comes from your market – so get to know your customer and the rest will follow.

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Setting up a company in Ajman Free Zone

Any entrepreneur looking to set up a business in the UAE needs to equip themselves with a good working knowledge of the nation’s free zones. It’s true that they’re a pretty easy sell – zero corporation and personal tax, 100% company ownership, 100% repatriation of capital and profits, no currency restrictions, and 100% import and export tax exemption. But there’s more. Because while all free zones may offer these benefits, that’s not to say all are the same. Each UAE free zone offers its own distinct advantages to the entrepreneurs and business owners who set up there. The emirate of Ajman is one such example.

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Six essential time-saving tips for mumpreneurs

A lot is written about what it takes to be a successful entrepreneur, with many…

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Great customer service: It’s all about emotional engagement

The world of business is not a sterile one, made up of spreadsheets, data and documents. Pseudo-entrepreneurs may believe that, but it’s a fallacy. The cold, hard fact of the matter is that business is about one thing, and one thing alone. People. More and more people are acknowledging the sheer power that customer services and high-level engagement can harness. And these strategies need to be at the very forefront of your business strategy. In this article we look at the five core rules for keeping customers happy.

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