Entrepreneurs often dream of the sort of supercharged brand awareness that eclipses the competitors and becomes so ubiquitous that it enters everyday language. But brand awareness doesn’t have to reach the status of Hoover or Google to be successful. Local companies...
Entrepreneurship
World Environment Day – good for the world, good for your company
‘I’d love to save the planet but the health of my business comes first.’ If that is your response to the proposition of taking sustainability seriously, you’re not alone. However, lowering your company’s carbon footprint, reducing waste and encouraging sustainable...
Missing something? Why great entrepreneurs lack certain traits
You know by now that an entrepreneur should be bold, and that thriving in uncertainty and having strong vision are all important parts of the success you desire. History is full of examples of visionaries who blazed trails and demonstrated these traits. But what do...
Can AI help your startup cut costs and improve efficiency?
Is artificial intelligence (AI) the answer? You will no doubt have read how the likes of Google, Amazon and Apple are making a huge push with AI in their new products. But what does this mean for the workforce? Will it be a good thing, freeing humans from the mundane...
5 signs you’re a serial entrepreneur
Serial entrepreneurs often exhibit traits which set them apart from their one-time counterparts. These characteristics help explain why, instead of just cashing in and retiring, some business owners just can’t stop founding new ventures. And that’s important for us...
Past Versus Present – How Has Entrepreneurship Evolved with the Times?
It’s a fact of life that almost everything changes and almost everything evolves. Entrepreneurship is no different, and successful entrepreneurs are those who learn to embrace these changes. This may come as a surprise to some, as the basic definition of an...
Who are Millennials Exactly? And is it True They Make Bad Workers?
Millennials are the demographic cohort of young adults born between 1980 and 2000. Also known as Generation Y (or ‘Nexters’ – from ‘Generation Next’), there are estimated to be 92 million millennials worldwide. Like other generations, millennials are subject to...
Entrepreneur vs solopreneur
With low tax requirements, simple setup solutions, established infrastructure, and a whole wealth of government support, it’s plain to see why so many choose to start a company in the UAE. Choosing the right startup style, however, is critical; you must decide whether...
Understanding what your business is, and what it isn’t
In an enterprise hotbed like the UAE, where new businesses are launching all the time, the term startup can be misleading. Because while all startups are new businesses, not all new businesses are startups. This may seem pedantic but there are some essential...
In or out? When is outsourcing right for your company?
If you want something done right, do it yourself. It’s a well-used business maxim. After all, nobody cares for your business as much as you do. But what happens when things get too much to deal with on your own? The challenge of overseeing a thriving, growing business...
The importance of first impressions – how small companies can look big
In the early stages of a new venture it’s not unusual for entrepreneurs to multi-task: they can be CEO, CFO, HR manager, IT trouble-shooter, receptionist, and bookkeeper all in a day’s work. But in doing so they can waste a huge amount of time on mundane tasks, time...
The Benefits of Reducing Emails
Getting back to work after a break – whether it’s a holiday, a day off, or even an occasional lunch – is often accompanied by feelings of renewed energy, vigour and purpose. A rest, a change of scene, and you’re much better prepared to tackle your to-do list head-on....