Category: Lifestyle

Startup life: Six rules for surviving the first two years

For a startup, it can sometimes feel like a struggle to survive. One-third of new businesses don’t make it past the two-year mark according to a study by the Small Business Administration in the US. And while that first year may be full of the excitement of setting the foundations and getting off the mark, it’s the second year when you need to see traction and growth – it’s this period that exposes businesses that are not working. So it’s about solid foundations: Your infrastructure, offering, and most of all your customers – all in place by your second year in business. With that in mind, here are six rules for surviving those crucial first two years of your entrepreneurial endeavour.

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