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Virtuzone Business Intelligence

Category: Sales

Many businesses have low seasons or other downturns, but there’s usually no need to panic. You just need to budget for them beforehand, and have contingency plans in place for when they hit.

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If you’re an expat setting up a brand new business in the UAE Mainland or establishing a branch of an existing business here, joining a business council should be one of your top priorities.

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Not every successful business person is a natural-born genius. Indeed, extensive research suggests that the difference between ‘average’ and ‘successful’ business people amounts to differences in habits.

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A period of rapid growth can be both a blessing and a curse for your business. It can mean higher profits, employing more staff and a sustainable future. But, it can also mean you get overstretched, experience a huge change in company culture.

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Pursuing new revenue streams is tempting for any entrepreneur, but it requires careful planning and a cool head. Get it right and you could turbocharge your business. Get it wrong and your enterprise could be seriously derailed.

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Pursuing new revenue streams is tempting for any entrepreneur, but it requires careful planning and a cool head. Get it right and you could turbocharge your business. Get it wrong and your enterprise could be seriously derailed.

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It’s easy to become complacent when the revenue is flowing in. You begin to rely on that fixed income stream and you’re more reluctant to tackle fresh opportunities, not wanting to risk falling into the 75% of businesses that fail at launching new initiatives and markets.

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Statistic

For entrepreneurs wanting to take their company into the big league, there’s much you can learn from those who have already made it. You don’t need to be able to match their budgets to learn from the marketing strategies of industry behemoths. The core messages are the same, whether you’re spending USD 1,000 or USD 1m, it starts with this: know your audience. Marketing spend is not all glitz and glamour, TV ads and product launches. It’s customer surveys, sales analytics and feedback forms. Ultimately, your message comes from your market – so get to know your customer and the rest will follow.

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Sales people

Your sales force is the front line of your business. Without that winning team you wouldn’t have a business. So when you’re hiring salespeople, you need to make sure you put them through a stringent qualifying process. You want to find candidates with the qualities to get results even under difficult conditions. In this article we take a look at seven qualities you should be trying to assess during that interview process.

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What’s the difference between a great salesperson and a mediocre one? A 2016 report looked into the behavioural traits that separate ‘world class’ salespeople from everyone else. Responses were gathered around the world, talking to everyone from account managers to executives. What did they find? Out of the 1,206 respondents only 7.7% met the criteria for ‘world-class sales performance.’ So what was everyone else doing wrong? And what can we all do to make sure our teams are in that group right at the top?

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